Discover how I work with AI: my workflow & setup

Think of me as your co-founder

I help founders build the right thing instead of just more of it. A decade of product, design and development, now used on my own SaaS and on yours.

Esmee Peters
Website- and mobile development

I'm convinced that a solo founder can build better products. And I prove it by doing it. I build my own SaaS and AI products, help solo founders build theirs faster and sharper, and share as much as I can so you can do it yourself too.

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Trusted by

For founders who want to build sharper, ship faster and decide better.

The hard part is not building, it's knowing what to build next. I help you prioritize, bring structure to your process and put AI to work on the parts that slow you down, so you ship faster and it stays predictable.

How can I help you?

Compass

Newsletter

A weekly email about building a product on your own. What I tried, what broke and what I would do differently.

Rocket

Founder Skillset

A set of AI skills you install in your own setup. They run on your product context, so the answers fit your product.

Bullseye

Fractional Product Lead

A few hours a week where I act as your product lead. We decide together what to build next, so you ship the right thing.

My companies

Devmore
Noxtrack

From developer to product to founder

My background is in product, design and development, ten years in tech, the last few years almost exclusively with startups. That gives me a direct sense of what it really takes to build something.

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What clients say about working together

5.0★★★★★Average rating from directors, advisory board and engineering
Esmee Peters
Esmee PetersProduct & startups
Kees JanssenBoardmember @ MijnZorgPeiler★★★★★

“She moves smoothly between leadership and execution.”

She understands both the strategic direction and the practical challenges, and connects those two worlds in a professional and effective way.

Kees Janssen · Boardmember @ MijnZorgPeiler
Schedule a meeting30 minutes, free and without obligation
★★★★★

I worked with Esmee at Smart Health and can say she is an exceptionally strong product manager with a technical background.

Sebastiaan LucaDeveloper @ Smart Health
10+from startups to scaleups, from design, to development, to product
★★★★★

Working with Esmee is very pleasant. She communicates clearly, concretely, and to the point when needed, and is committed to achieving shared results.

Joris van LoverenDirector @ Loveren & Partners

The three roles you'd otherwise hire for, in one co-founder.

Ready to make more impact with your product?

I'm open for a good conversation, about your project, an idea or a specific challenge. Send me an email.

Get in touch